Think paper marketing is old school? Think again.
Discover how cutting-edge graphic design trends are revolutionizing print media and how you can use them to elevate your brand’s paper material. In the world of graphic design, trends come and go, but when it comes to print media, some trends have the staying power to truly transform the way brands communicate. Whether you’re designing flyers, brochures, or even church bulletins, incorporating these trends into your paper materials can set your brand apart and grab attention in a way digital media can’t.
We believe that paper isn’t just a medium; it’s a canvas for creativity. With that in mind, let’s explore the top 4 graphic design trends in paper marketing that are making waves in 2025. Let's see how you can use them to make your brand stand out above the crowd
1. Minimalism with a Purpose
Minimalism isn’t just a trend; it’s a design philosophy that’s taking over. Clean, uncluttered designs are now more popular than ever. Whether you’re designing an office brochure or a restaurant menu, embracing negative space and reducing excess elements can bring your message front and center. A well-thought-out design makes your brand look sophisticated, modern, and approachable.
When choosing paper for minimalist designs, opt for smooth, glossy finishes like Coated Paper or matte finishes that allow the colors and fonts to pop. Stirling Premium Digital & Blazer Digital, with their excellent quality and refined finishes, is a fantastic choice for this style.
2. Bold Typography Takes the Lead
Bold typography is taking center stage in graphic design. Gone are the days of using small, subtle fonts. Today’s designs are all about making a statement. Large, bold, and unique fonts draw attention and ensure that your message stands out.
When working with typography-heavy designs, the right paper finish can elevate the impact. Consider using high-quality cardstock for designs where the text is the star. These papers have the strength to hold larger font sizes without losing clarity, giving your designs a professional, high-end look.
3. Textured 
Paper for an Elevated Feel
Texture in paper isn’t just for invitations anymore. It's being used across various print materials to enhance visual interest and tactile appeal. The trend is all about adding dimension to designs. Whether it’s the soft feel of a linen texture or the crisp, modern look of a subtle embossed pattern. Adding texture gives your printed materials a premium touch that engages the senses and makes your brand stand out.
If you’re looking to incorporate texture into your projects, papers like Mohawk's Loop Linen or Neenah's Felt offer fantastic options. The tactile experience of these papers can give any project an extra level of sophistication, making it memorable to the recipient.
4. Interactive Print with Perforated Designs
Interactive print materials are a game-changer in graphic design. Perforated designs, which allow users to tear off a section of the paper (like a coupon or ticket), are becoming more popular. This not only adds functionality to your print pieces but also makes the experience more engaging for the reader.
For instance, if you’re creating a church bulletin or a flyer for a promotion, incorporating perforated tear-off sections for RSVP cards or coupons can turn a simple design into an interactive tool. Using perforated paper for these designs makes them easy to tear off while maintaining the overall aesthetic of the piece. Plus, the added functionality makes your print piece more likely to be kept or acted upon.
WHAT NOW?
Graphic design trends are continuously evolving, but the power of print remains timeless. By integrating these top 4 trends into your print marketing—whether it’s through minimalist design, coated and textured choices, bold typography, or interactive perforated designs—you can create impactful paper materials that stand out and engage your audience.
Remember, choosing the right paper is just as important as choosing the right design. At Church Paper, we offer a wide range of paper options to help you bring these trends to life, from textured papers to coated papers and perforated options. By combining modern design with high-quality paper, you’ll elevate your print materials to the next level, leaving a lasting impression on your audience.
Now, what are you waiting for? It’s time to get creative and bring your print projects to life!
Check out our premium selection of papers and let us prove to why we are your ONE STOP SHOP for all things papper!